{"title":"All Products","description":"","products":[{"product_id":"matcha-frost-scrunchie","title":"Matcha Frost Scrunchie","description":"\u003cp data-start=\"159\" data-end=\"272\"\u003e❄️ Made from soft blue tartan vintage curtain fabric — now reimagined into something beautiful for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"274\" data-end=\"453\"\u003eThink winter mornings when it’s a little snowy outside… maybe you’re feeling a bit blue, but a warm matcha brings everything back to cozy again. That’s the vibe of this scrunchie.\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"506\"\u003eA sweet little gift for a bestie (or for yourself).\u003c\/p\u003e\n\u003cp data-start=\"508\" data-end=\"546\"\u003eHandmade slowly, with love, in Exeter.\u003c\/p\u003e","brand":"UREI","offers":[{"title":"Default Title","offer_id":53546696999242,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-1852.png?v=1765295566"},{"product_id":"large-rose-chocolate-scrunchie","title":"Large Rose Chocolate Scrunchie - Upcycled Valentine's Hair Accessory","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis upcycled Rose Chocolate scrunchie is the perfect blend of cute and sophisticated. Style it with gold accessories or pearls for an elevated look, or keep it sweet and simple. It looks beautiful with low buns and ponytails, making it your go-to for any occasion.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eCrafted from deadstock fabric sourced from Paris that would have otherwise ended up in landfills, each scrunchie is a statement for the planet and people. The soft pink hue is perfect for Valentine's date nights with your loved ones or any day you want to feel pretty🤍\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSpecial Feature: \u003c\/strong\u003eA small tag attached in the middle allows you to clip it onto your keychain or bag, so this scrunchie is always with you - a beautiful statement of your conscious choices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","brand":"UREI","offers":[{"title":"Default Title","offer_id":60887316070730,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-0095.jpg?v=1768781374"},{"product_id":"large-rose-chocolate-scrunchie-copy","title":"Petit Rose Chocolate Scrunchie - Upcycled Valentine's Hair Accessory","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis upcycled Petit Rose Chocolate scrunchie is the perfect blend of cute and sophisticated. Style it with gold accessories or pearls for an elevated look, or keep it sweet and simple. It looks beautiful with low buns and ponytails, making it your go-to for any occasion.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eCrafted from deadstock fabric sourced from Paris that would have otherwise ended up in landfills, each scrunchie is a statement for the planet and people. The soft pink hue is perfect for Valentine's date nights with your loved ones or any day you want to feel pretty🤍\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSpecial Feature: \u003c\/strong\u003eA small tag attached in the middle allows you to clip it onto your keychain or bag, so this scrunchie is always with you - a beautiful statement of your conscious choices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"UREI","offers":[{"title":"Default Title","offer_id":60887345987914,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-1578.jpg?v=1768781999"},{"product_id":"large-noir-bloom-scrunchie","title":"Large Noir Bloom Scrunchie - Upcycled Valentine's Hair Accessory","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis upcycled Noir Bloom scrunchie has a special story - it was once a beautiful dress, now transformed into a luxurious hair accessory. With only 2 available, this is a truly limited edition piece that carries the elegance of its former life🖤\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThe delicate flower pattern on black fabric catches the light beautifully, with a subtle sheen that reflects under moonlight, creating an enchanting effect for evening wear. This sophisticated scrunchie brings dramatic elegance to buns and ponytails, making every hairstyle feel special.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003ePerfect for romantic date nights, evening events, or any moment when you want to add a touch of mystery and elegance to your look. The black floral pattern pairs beautifully with gold or silver jewellery, making it versatile enough for both casual and dressed-up occasions🤍\u003c\/p\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","brand":"UREI","offers":[{"title":"Default Title","offer_id":60887468638538,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-3353_5405c453-bec0-458d-a32b-f5fe6a4ce37c.jpg?v=1768784309"},{"product_id":"large-sweetheart-gingham-scrunchie","title":"Large Sweetheart Gingham Scrunchie - Upcycled Valentine's Hair Accessory","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis upcycled Sweetheart Gingham scrunchie is the ultimate Valentine's statement piece. Crafted from deadstock fabric sourced from a Paris fabric store, the classic red gingham check pattern brings a playful yet romantic charm to any look.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis super cute red scrunchie is incredibly versatile - style it casually for everyday wear or dress it up for formal occasions depending on your accessories and outfit. It looks absolutely amazing paired with a velvet red lipstick, creating a cohesive and confident Valentine's look.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eWhether you're styling a messy bun for a coffee date or an elegant ponytail for a romantic dinner, this scrunchie adapts to your mood and occasion. The timeless gingham pattern ensures it will be a beloved piece in your collection long after Valentine's Day 💌\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSpecial Feature: \u003c\/strong\u003eA small tag attached in the middle allows you to clip it onto your keychain or bag, so this scrunchie is always with you - a beautiful statement of your conscious choices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cscribe-shadow id=\"crxjs-ext\" data-crx=\"okfkdaglfjjjfefdcppliegebpoegaii\" style=\"position: fixed; width: 0px; height: 0px; top: 0px; left: 0px; z-index: 2147483647; overflow: visible; visibility: visible;\"\u003e\u003c\/scribe-shadow\u003e\u003c\/p\u003e","brand":"UREI","offers":[{"title":"Default Title","offer_id":60887490658634,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-6724.jpg?v=1768787423"},{"product_id":"matcha-latte-scrunchie-flaws-and-all","title":"抹茶 ｜Matcha Kimono Scrunchie","description":"\u003cp\u003eA deep, earthy green with a soft sheen, cut from a vintage kimono. Matcha is calm and grounding — the colour of a quiet morning.\u003c\/p\u003e\u003cp\u003eLike everything I make, it carries small marks and fades from the life it had before. I think that's the beautiful part. There's only ever one of each.\u003c\/p\u003e\u003cp\u003eSewn by hand on my vintage machine, and wrapped in Japanese washi paper with a note — ready to give, or to keep.\u003c\/p\u003e\u003cp\u003eMini approx 9cm · Large approx 18cm · Buy 2, get 10% off\u003c\/p\u003e","brand":"UREI Tokyo","offers":[{"title":"Large","offer_id":62361207013706,"sku":"FAA-MATCHA-LARGE","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"Mini","offer_id":62361206980938,"sku":"FAA-MATCHA-MINI","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-6052.jpg?v=1781892079"},{"product_id":"oat-milk-cloud-scrunchie-flaws-and-all","title":"オートミルク｜Oat Milk Kimono Scrunchie","description":"\u003cp\u003eSoft, warm cream, cut from a vintage kimono — sometimes plain, sometimes with a little pattern that came with the cloth. I left it just as it was. Gentle and calm, like the first light of morning.\u003c\/p\u003e\u003cp\u003eLike everything I make, it carries small marks and fades from the life it had before. I think that's the beautiful part. There's only ever one of each.\u003c\/p\u003e\u003cp\u003eSewn by hand on my vintage machine, and wrapped in Japanese washi paper with a note — ready to give, or to keep.\u003c\/p\u003e\u003cp\u003eMini approx 9cm · Large approx 18cm · Buy 2, get 10% off\u003c\/p\u003e","brand":"UREI Tokyo","offers":[{"title":"Large","offer_id":62361377243466,"sku":"FAA-OATMILK-LARGE","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"Mini","offer_id":62361377210698,"sku":"FAA-OATMILK-MINI","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-4722.jpg?v=1781892829"},{"product_id":"ocean-soda-scrunchie-flaws-and-all","title":"海｜Ocean Kimono Scrunchie","description":"\u003cp\u003eA cool, calming blue with a beautiful ribbed texture, cut from a vintage kimono. Ocean is fresh and easy — the colour of a bright afternoon by the water.\u003c\/p\u003e\u003cp\u003eLike everything I make, it carries small marks and fades from the life it had before. I think that's the beautiful part. There's only ever one of each.\u003c\/p\u003e\u003cp\u003eSewn by hand on my vintage machine, and wrapped in Japanese washi paper with a note — ready to give, or to keep.\u003c\/p\u003e\u003cp\u003eMini approx 9cm · Large approx 18cm · Buy 2, get 10% off\u003c\/p\u003e","brand":"UREI Tokyo","offers":[{"title":"Large","offer_id":62361377309002,"sku":"FAA-OCEAN-LARGE","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"Mini","offer_id":62361377276234,"sku":"FAA-OCEAN-MINI","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-2714.jpg?v=1781893742"},{"product_id":"tokyo-citrus-dream-scrunchie-flaws-and-all","title":"蜜柑｜Satsuma Kimono Scrunchie","description":"\u003cp\u003eA bright, sunny citrus orange with a gentle glow, cut from a vintage kimono. Satsuma is the cheerful one — a little burst of light for grey days.\u003c\/p\u003e\u003cp\u003eLike everything I make, it carries small marks and fades from the life it had before. I think that's the beautiful part. There's only ever one of each.\u003c\/p\u003e\u003cp\u003eSewn by hand on my vintage machine, and wrapped in Japanese washi paper with a note — ready to give, or to keep.\u003c\/p\u003e\u003cp\u003eMini approx 9cm · Large approx 18cm · Buy 2, get 10% off\u003c\/p\u003e","brand":"UREI Tokyo","offers":[{"title":"Large","offer_id":62361378226506,"sku":"FAA-CITRUS-LARGE","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"Mini","offer_id":62361378193738,"sku":"FAA-CITRUS-MINI","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-1412.jpg?v=1781894094"},{"product_id":"milk-chocolate-secret-scrunchie-flaws-and-all","title":"ほうじ茶｜Hojicha Kimono Scrunchie","description":"\u003cp\u003eA warm, roasted brown with a soft depth, cut from a vintage kimono. Hojicha is the comforting one — like a quiet cup of roasted tea on a cool evening.\u003c\/p\u003e\u003cp\u003eLike everything I make, it carries small marks and fades from the life it had before. I think that's the beautiful part. There's only ever one of each.\u003c\/p\u003e\u003cp\u003eSewn by hand on my vintage machine, and wrapped in Japanese washi paper with a note — ready to give, or to keep.\u003c\/p\u003e\u003cp\u003eMini approx 9cm · Large approx 18cm · Buy 2, get 10% off\u003c\/p\u003e","brand":"UREI Tokyo","offers":[{"title":"Large","offer_id":62361378292042,"sku":"FAA-CHOC-LARGE","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"Mini","offer_id":62361378259274,"sku":"FAA-CHOC-MINI","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7139\/6170\/files\/Tezza-5740.jpg?v=1781894340"}],"url":"https:\/\/ureitokyo.com\/collections\/all-products.oembed","provider":"UREI","version":"1.0","type":"link"}